how and when was PREA JAMES BRIDAL born? I first starting creating custom made Wedding dresses in 2011, mainly for friends and friends of friends while I was working at Karen Willis Holmes. Then in 2016 I created my first made to order collection which is available at my studio in Wollongong and also through The Bridal Atelier in Sydney and Melbourne.

tell us about what PREA JAMES BRIDAL offers Brides for their Wedding day?
I offer both a made to order collection of Wedding gowns and also a custom Wedding gown service for a select number of Brides a year. The Prea James Bridal aesthetic is fashionable and modern yet relaxed and very wearable. All of our gowns are made from luxury Bridal quality silks and unique laces. Though our most popular gowns are the minimalist silk gowns, which all have a point of difference like Arielle, Alexa and Eleonora.
did you always know that you wanted to design Bridal couture? No, I come from a fashion background - I knew I wanted to have my own label, but it wasn't until I worked at Karen Willis Holmes that I really fell in love with Bridal.
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do you have a personal favourite style? Effortless silhouettes, clean feminine lines with modern touches.
tell us about the best part about what you do: When you have a Bride who has found "the one" and is just so excited to be wearing a dress you created! It's wonderful!
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www.preajames.com.au
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Photography: This Day Forward Weddings | Jack Steel // HMUA: Phoebe Fever // Model: Julia Gardell IMG Models // Earrings: Jy Jewels