Q+A: PREA JAMES BRIDAL | AUSTRALIAN BRIDAL GOWN DESIGNER SYDNEY NSW - to the aisle australia

Prea James is a Sydney based Australian Bridal gown designer, creating ethereal wedding gowns for the modern bride. With gowns available in both Melbourne and Sydney, we chat to Prea about the inspiration behind her collections and what she can offer Brides for their Wedding day.

how and when was PREA JAMES BRIDAL born? I first starting creating custom made Wedding dresses in 2011, mainly for friends and friends of friends while I was working at Karen Willis Holmes. Then in 2016 I created my first made to order collection which is available at my studio in Wollongong and also through The Bridal Atelier in Sydney and Melbourne.

TO THE AISLE AUSTRALIA SYDNEY BRIDAL COUTURE

tell us about what PREA JAMES BRIDAL offers Brides for their Wedding day?
I offer both a made to order collection of Wedding gowns and also a custom Wedding gown service for a select number of Brides a year. The Prea James Bridal aesthetic is fashionable and modern yet relaxed and very wearable. All of our gowns are made from luxury Bridal quality silks and unique laces. Though our most popular gowns are the minimalist silk gowns, which all have a point of difference like Arielle, Alexa and Eleonora.

did you always know that you wanted to design Bridal couture? No, I come from a fashion background - I knew I wanted to have my own label, but it wasn't until I worked at Karen Willis Holmes that I really fell in love with Bridal.

advice: Start looking ASAP! To have a couture Wedding dress made, you need minimum 12 months, so find a designer you like the aesthetic of and get an appointment straight away so you can start working on ideas.

do you have a personal favourite style? Effortless silhouettes, clean feminine lines with modern touches.

tell us about the best part about what you do: When you have a Bride who has found "the one" and is just so excited to be wearing a dress you created! It's wonderful!