"It all started one day while walking with our sleeping babies. We were discussing the countless number of friends that had expressed their frustration trying to find bridal accessories. Having worked consecutively in both the fashion marketing and bridal industries for over ten years we quickly realised there was a gap in the marketplace. From here I guess our A-type personalities took over and five months later (and countless hours of long nights!) Amélie George was born." Sarah + Ali
A M É L I E . G E O R G E BRIDAL
"Trust your intuition, it is true what they say: when you know you know!"
What can AMELIE GEORGE BRIDAL offer a Bride to-be for their Wedding day? Modern, well-priced accessories that suit the shift to a more minimal bridal look. It was also important to us that all Amélie George pieces were easy to wear. On one of the most special (but longest!) days of your life we knew it was important that our earrings were not only be beautiful but also as light as possible; no sore ears here.
Did you always know that you wanted to design Bridal accessories? Ha... no ... but funnily enough, now we couldn’t imagine doing anything else!
What keeps you inspired along the way? Each other. We have a great friendship and huge amounts of respect for one another. Bouncing off one another keeps us on track. Oh and music! Our office playlists have become a bit of an obsession.
Do you have any stories that you would like to share from your experiences? Both having caught the entrepreneurial bug early, we have bashed around start-up ideas for many years but it wasn’t until we stepped away from our careers to have children that we had the space to find our true path. Revelling in motivational podcasts, blogs, books and doing some much-needed soul searching had us revitalised and recharged for a more intentional future for our families. If we could tell our younger selves anything it would be .. don’t stress so much .. your path will find you.
What advice would you offer to a Bride that is just starting out on their search for the perfect Wedding jewellery? Trust your intuition, it is true what they say: when you know you know!
Do you have a personal favourite piece?
Sarah
AIRLIE has been my personal favourite from the get-go.
Ali I'll be wearing
KALLISTA at my own wedding this year as it's the design that started Amélie George, followed by
MALENY with my party dress.
What is the best part about what you do? Easy ... Real Brides! I am sure people often wonder what all the squealing is about in our office … there is no better feeling than seeing a bride glowing on their special day .. it is just such a nice occasion to be apart of.
A M É L I E . G E O R G E BRIDAL
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