Oui The Label was first imagined in early 2015 with influences from "do-it-your-way" bridal icons such as Bianca Jagger and Olivia Palermo. Moved by the desire to reinterpret the norms of bridal fashion and aware that there was so much waste in both bridal and fast fashion, Oui the Label chose not to conform. OUI The Label pieces should not only feature on a bride's most special of days, rather it should make her feel so effortlessly beautiful, she'll want to keep and wear them forever.
What can OUI THE LABEL offer a Bride to-be for their Wedding day?
We offer modern wedding gowns as well as mix and match pieces that seamlessly fit together to allow the OUI babe to rock multiple outfits on their special day.
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Collectively with the team at Oui, our Creative Director has chosen to remain unidentified. The notion of an anonymous designer isn't completely new, however we believe that this is still the best way to truly bring the focus back to the pieces we have put so much feeling into.
Do you have any stories that you would like to share from your experiences?
OUI babes have all been absolutely heavenly and we can hand-on-heart say that we have had many a bridechillas, never a bridezilla moment.
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Dress for who you are in this moment in time. You are not the same person you were five years ago so trust your instincts and have fun.
Do you have a personal favourite style?
The OUI look has always been a vision of minimalism. We are modern, contemporary, always timeless - but with a twist.
Please tell us about the best part about what you do:
Fashion is such a special form of self expression. To have a bride choose to wear OUI The Label on their special day is the highest honour and truly makes our hearts flutter.
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