"Throw that rule book out the window, make new traditions and be who you are with no apologies." Eden | Freek Florals
The name, Freek, came from my love of Japanese artists, especially the work of Katsushika Hokusa and 'The Great Wave of Kanagawa'. I read (somewhere) that is was described as a "freak" wave, interpreted in so many different ways, but Hokusa's ultimate goal was to represent the intimate connection between humanity and nature.......I wanted to do just that!" Eden tells.
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Freek is for those lovers who dare to be different, who dare to throw that rule book out the window, to make new traditions and to be who they are with no apologies.
Did you always know that you wanted to create floral magic for weddings and events?
Definitely not! I have a bachelor in interior architecture and worked as a designer for a while. I was ALWAYS drawn to installations, and knew thats what I wanted to do, I just didn't know how and with what materials! And then I found floristry and the puzzle is somewhat complete!
One day I was on site installing for a job, a random tradie walked past, stopped, stared and just looked at me..... he said one word to me "Artist" and walked off. It was the most amazing feeling when someone unexpected really appreciates your work.
What advice would you offer to Nearly Weds who are just starting out on their search for the perfect floral stylist for their wedding day?
Make sure you pick a florist for their style, a style that reflects you as a couple. Pick someone you trust and get a long with! It makes the process AH-MAZING and you really do create magic together.
Tell us about the best part about what you do:
The best part, is the process, watching it go from this random concept that has been curated in your head to making and seeing the final product.
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