Q+A: FLORENCE & THE WOLF

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Talented South West WA based floral designer Ashleigh of florence & wolf offers more than just bridal bouquets and arrangements. They offer an experience, meeting with their couples before they commit with them to ensure F+W are a good fit. At that point, the discussion is based around everything that goes into the aesthetics of the day. "We believe that flowers are imperative in creating the story and a vibe for the whole day. The styling of the day is a collaboration between F + W and the couple, or in some cases an additional stylist. When it comes to colour schemes and texture choice we like to ensure it is all cohesive." Ashleigh explains.

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how and when was florence and the wolf born?
I have always had an interest in flowers yet would never had described myself as a 'creative' having worked in human services my whole life. After moving from the East Kimberley's to the South West Region in WA, I was able to start developing my skills in the flower studio. I started to get requests for events and weddings via word of mouth and in 2017 I decided to create florence & wolf. Florence is my great grandmothers name and I wanted to add some edge to it with the wolf.

is there a story you would like to share from your experiences?
I do find that the more confidence you have in your vendors the greater the outcome will be. When you have a bride who gives you more freedom, yet of course staying within their general vibe and style, you can create a great overall look that blows everyone away. I never like to create a style or arrangement more than once, every couple is unique so every wedding should be.

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advice: Make the time to meet in person or over the phone so you are able to know if you're a good fit for each other, and ensure they can create what you have in mind for the day. Don't price shop, yes get quotes but if you love someone then go with your gut. Trust your floral stylist!

do you have a prediction for any upcoming 2020 wedding styles?
I love using wire to create dimension and movement to arrangements. I think rather than your traditional hanging installations and large bridal table scape I think I will be bringing wow factor to a reception with floating and wired arrangements.

best part about what you do: Creating something unique for every couple!